Beat of Passion

Air Asia was the first budget airline company which practiced business-to-consumer (B2C) transaction in the airline industry in Asia. Furthermore, it has been the biggest stimulator of local e-commerce activities. Since Air Asia introduced online booking air ticket through its website in May 2002 and used computer network to conduct its business operationally, it had recorded about 40% of the total revenue which were made via Internet transactions. The following are some reasons why Air Asia's E-Commerce websites flourish in the recent years.

• Clear vision and goal
  Air Asia has a clear vison of being the largest low cost airline in Asia and serving 3 billion people who are currently underserved with poor connectivity and high fares. In the process of achieving the target, Air Asia has actually formed a dedication in building a successful online business.

• Multi-lingual
  Air Asia is the first airline in Asian to introduce a multi-lingual website with its new Bahasa Malaysia and Mandarin websites. It is much more convenience for all races, especially in a multi-racial country like Malaysia, to book online and browse through the whole content of the site including latest promotions, new updates and information about the airline such as latest quality statistics.
  

• Low Fare
  Air Asia offers very cheap ticket price for domestic as well as international flights. Therefore, Air Asia, the leading low fare airline in Asia has been expanding rapidly since 2001, to become an award winning and the largest low cost carrier in Asia.

• Air Asia Vista Gadget
  It allows customers to instantly manage and access live travel information and web-based services directly from their Windows Vista desktop computers. With the leading-edge technology, such as Windows Vista, it enhances the customer experience with Air Asia and the quality of customer service. Moreover, the collaboration between Air Asia and Microsoft allows Air Asia to expand their marketing channels by providing instant information on AirAsia’s promotions and updates to the region.
  

• Air Asia online system is conducted worldwide
  For sure, everyone can get their transaction done by using phone call, facsimile, mail and etc but Air Asia online system enables people to complete any transaction through internet. For instance, a customer from bangalore, India can book air ticket to depart from Low Cost Carrier Terminal (LCCT) to Perth, Australia.

• Air tickets can be booked 24-7
  As long as Air Asia has a reliable e-commerce host, the web runs 24 hours a day and 7 days a week to generate sales. For examples, Air Asia usually allows customers to book free air tickets during 12 mid night.

• Security and reliability
  Air Asia protects information and information system from unauthorized access, use, disclosure, disruption, modification, or destruction so that the customers’ data is safely kept and access to suitably controlled. All transactions will go through a secure transaction line by the company's financial institution and handled by the bank, thus, ensuring a highly secure line that will in still customers with trust.
  

• Don't wait
  The Internet is evolving at a rapid pace. Obtaining a Web presence is essential, those businesses that were making huge profit margins a few years ago, are beginning to see the market flatten out with increased competition. There's still the potential to make a lot of money through e-commerce, and Air Asia is now on the track.

AirAsia.com -----> Now everyone can fly